Brand Equity Model
Promise
What does Hero Promise consumers that is both relevant and different?
The Hero of Truth about Real Good
We are all about the truth, what you are eating
and where it comes from that makes it better for you and better tasting.
Functional Benefits
What makes Hero a good Performer?
Real. Good. Better for you.
Emotional Benefits
What does the Experience of Hero Burger feel like?
Inspired, Excited, Special, Empowered
Reasons to Believe
100% Canadian-sourced beef, fully traceable, Sustainably raised beef, Grass-fed (grain-finished) beef,
First to offer antibiotic-free beef, First to offer beef "raised without hormones"
Brand Personality
Leader: Inspiring, Innovative, Sincere/worthy, Wise, Sophisticated
Brand Assets
The name “Hero”; Hero Certified Burgers logo; Hero Certified Stamp; Red colour, grey colour;
100% Canadian-sourced Angus Beef stamp; RAISED stamp; "Real. Good." Tagline